Asked by Demand Media SEO Director Mike Valentine how many people
in the room are interested mainly in paid search, only a couple of people at the Search Insider Summit raised their hands.
Asking the corresponding
question â€" how many are mainly interested in organic search â€" Valentine still elicited only a couple of raised hands.
Stymied, he
asked the audience, “What’s the balance here.â€
The audience bellowed: “BOTH!â€
Okay, so Valentine may not have understood the organics of the room he was speaking to, but don’t blame him. The reason for his line of questioning is his focus. Or rather, On
Demand’s focus.
“We focus entirely on organic search,†he said.
Sounds
like a John Wannamaker line to me. Either that, or a search marketing glass half empty.