That’s the way “Attribution â€" What’s
New?†panel moderator and Searchlgnite Founder-President Roger Barnette characterized the term during this morning’s session at the Search Insider Summit.
“It’s a buzz word that’s being tossed around now more than I’ve seen in past shows,†he said.
So now, I’m looking forward to some attributions from the panelists Barnette has assembled: Ben Hanna, Business.com; Sissie Hsiao, Google Analytics; and Craig Macdonald,
Covario.
Stay tuned.