Commentary

Gord Hotchkiss Asks The Industry Insider Hypocrisy Question

“By a show of hands, how many of you would like to see a richer brand message in search advertising,” Search Insider Summit chair Gord Hotchkiss asked this morning’s attendees.

More than half the room raised their hands.

Modifying the question, and asking the room how many of them would like to see richer brand campaigns in search from their personal consumer perspective, the hands dropped to at least half the original percentage.

Reminds me of the classic TV industry conference questions about TiVo and DVRs. As marketers and agency executives, most industry insiders would like to prevent ad-skipping. As consumers, they all do it.

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