Griffin, who is senior vice president-U.S. director of search and analytics at Havas’ Media Contacts unit â€"
or at least, that’s what his title says â€" has been with Havas for about eight years, and four years ago, they asked him to build an internal search team.
Nowadays, Griffin told search summit attendees, he’s become more of a “product guy,†who goes out to develop systems for dealing with ad exchanges, or figuring
out ways to go out in the marketplace and “buy unbundled data so that we can pick and choose for our clients.â€
In other words, his
role is evolving, but his title isn’t. It still says search. But that core competency and function is evolving, and maybe titles like Griffin’s need to evolve along with them.