Gary Milner, Global Marketing Director, Lenovo, says the business
also is changing from his perspective.
“The whole thing is evolving into something else. The interesting thing, is it’s all
digital,†Milner told search summit attendees, adding that Lenovo was an early adopter of Google TV Ads, which is changing the way it utilizes television advertising buys.
“Were going to continue it,†he said, noting that it is shifting Lenovo’s ads to more of a DR approach from a branding approach.