American Airlines is unveiling an overhaul of its Web site today that will make it easier for members of its frequent-flier program, AAdvantage, to figure out what flights they can book and solve
other mysteries like how to combine different types of one-way awards during a single trip, Julie Johnsson reports.
"This will position us as the industry leader," says Rob Friedman,
president of AAdvantage marketing programs. American is trying to address the problem of online booking engines doing a poor job of navigating around dates when free travel isn't offered, or around
flights where customers have claimed all seats set aside for travelers redeeming miles.
The airline is playing catch-up with several of its competitors who already allow frequent fliers to
book one-way tickets. But United Airlines, for one, doesn't offer the feature, and a spokeswoman declines to say whether it intends to do so.
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