Top 10 DMAs in which live adults who went to the movies in the last six months:
1 Los Angeles
2 Detroit
3 Phoenix (Prescott), Ariz.
4 Salt Lake City
5 San Francisco/ Oakland/
San Jose
6 Denver
7 Chicago
8 Las Vegas
9 Tucson (Sierra Vista), Ariz.
10 Portland, Ore.
Source: MRI's Market-by-Market study, www.mediamark.com