Top 10 DMAs in which live adults who used tooth whiteners in the last six months:
1 Chicago
2 Fresno/ Visalia, Calif.
3 Miami/ Ft. Lauderdale
4 Savannah, Ga.
5 Atlanta
6
Houston, Texas
7 San Francisco/ Oakland/ San Jose
8 Jackson, Miss.
9 San Diego, Calif.
10 Rochester, N.Y.
Source: MRI's Market-by-Market study, www.mediamark.com