First Stop: Ian Sigalow, Greycroft

Greycroft, you should know, is a venture capital group that specializes in digital media, especially social media. Greycroft is one of the backers behind Buddy Media. They also backed, and sold ContentNext, publisher of PaidContent, to the Guardian Group.

So Wieser has just asked Sigalow why social media hasn't been very "monetizeable," and Sigalow says that's because social media is inherently about people, and individual people's pages aren't necessarily something you can make money with, at least not from advertising.

He says the big distinction among social media options is the difference between "people pages" (not very monetizeable), and "thing pages" (potentially monetizeable.)

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