Commentary

Andy Monfried On Social Media

"It's like your postal example. It's a piece of data, but is it social?," Lotame's Andy Monfried asks Brian wieser. "I don't think so. It's like saying everything is social media."

Monfried's view is that social media needs a data stream associated with it for it to have any practical application for marketers.

Monfried points to me typing into my BlackBerry, and says that me uploading this conversation up on MediaPost Raw is social media, but until it is tagged, and categorized, that content has little context or value.

Monfried and Wieser debate the merits od defining social media's "taxonomy."

Next story loading loading..