Commentary

"It's kind of like Twitter, but in real life"

That's how I replied to Josh Stylman, co-CEO of Reprise Media when we met a Coffee Shop in Union Square when he asked me how the "day" was going so far.

"Well said," Stylman said, adding that he thought Twitter was evolving and morphing into something else now that it has reached critical mass. Stylman couldn't say for sure what it was becoming, but he seemed to think that it was moving to something better for users and marketers alike.

You should know that Stylman believes "all media is becoming social media." The only question is whether that social media is occuring on "closed networks" or open ones, and how the marketing world will tap into that.

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