Commentary

Standing in the balcony area of the IAB's social media conference at the Roosevelt Hotel now.

We're standing, because the ballroom seating is all full, indicating that social media is a standing-room-only event these days.

Walked in mid-panel, so not sure who the experts are, but they're saying all the right things.

This is an official part of Brian Wieser's social media whistle stop tour in Manhattan today. Not sure what Wieser's getting from this, or how it's working its way into his social media "forecast," but he's standing next to me and working his BlackBerry as fast and furiously as I am mine. But I'm posting for you. He's chatting on Twitter to elicit the thoughts of his followers to get a better handle on his outlook?

Is this how forecasts are made?

Is this how sausage is made?

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