Dan Neil, as always, offers a tongue-in-cheek perspective on the salient marketing issues of the day. In re the "Families for ED Advertising Decency Act" (H.R. 2175), he writes:
"Even though I am a raging liberal atheist appalled by Americans' obsessive-phobic complex over sexual matters, I am also the father of two little girls. I would really prefer not to have to
explain the erection-lasting-more-than-four-hours thing to them while we're watching NASCAR."
Here's a stat I hadn't seen before: ED drug manufacturers spent $313.4
million on measured media last year, according to TNS Media Intelligence, up from $237.2 million in 2007.
Neil also says that
Ad Age and other media outlets were mistaken in
reporting that the bill would also ban "male-performance-enhancement" products such as
Enzyte and ExtenZe from the airwaves before
10 p.m., although the congressman's spokesman agrees that he would also find these ads "egregious."
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