Hulu May Add BBC, ITV Shows

  • May 22, 2009
Sources say Hulu is proposing to launch this September with 3,000 hours of American content, as well as material from the BBC, ITV and Channel 4, reports Britain's The Daily Telegraph. Pundits think Hulu will follow the British VOD pattern and allow access to the British TV partners' content the night after it broadcasts, making it available for 30 days. The sticking point in the negotiations is ad sales. Hulu wants to retain control; its potential partners want to sell their own inventory.

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