Horny Hippie Choose-Your-Own You-Tube Adventure Promotes Woodstock Doc

  • May 27, 2009

Horny Hippie

Reminiscent of Choose Your Own Adventure Storybooks (with the notable dirrerence of an oatmeal slathering scene), Warner Brothers has enlisted viral marketing agency Jetset Studios to develop and execute an interactive YouTube-based game to promote the DVD release of "Woodstock 3 Days of Peace and Music: The Director's Cut."

The object of "Suzy Does Woodstock" is to help a character named Bernie get the girl by selecting the right actions. At the end of the first video, for instance, users have the option to "Ask her to Sit Down," or "Ask her to Sit on your Lap."

Founded in 2003, the Los Angeles, CA-based Jetset has worked with clients, including Sony, Universal, Warner Bros, Paramount, 20th Century Fox and The Walt Disney Company. --Gavin O'Malley

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