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Dreyer's Drives $100,000 'Taste of Recovery' Promo

Nestle USA's Dreyer's Grand Ice Cream, which says it created the Rocky Road flavor in 1929 to "give folks something to smile about despite their financial woes," is back at it 80 years later.

To help promote its latest new "Slow Churned" flavor, the brand is running a "Taste of Recovery" essay contest, with a grand prize of $100,000. Entrants were asked to describe why they need the money, and how they would spend it to pursue their dreams.

The "Slow Churned" line is marketed under the Dreyer's brand name in the western U.S. and Edy's in the East.

Read the whole story at Deseret News »

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