AT&T named former Coca-Cola marketing executive Esther Lee senior vice president of brand marketing and advertising for AT&T Operations, a new position. In the post, Lee will oversee all brand
marketing, advertising and creative and media strategy for the telecommunications company.
Lee was most recently chief executive officer for North America and president of global
brands for Euro RSCG Worldwide. Prior to that, she was chief creative officer for The Coca-Cola Company, leading creative strategy and development for several global brands. Lee will be based at
AT&T's headquarters in Dallas.--Aaron Baar