• by Staff Writers , June 1, 2009

Chuck Martin, a best-selling author, noted researcher and digital publishing pioneer, has been named Director of the Center for Media Research, a unit of MediaPost Communications that publishes the daily Research Brief newsletter and a variety of research reports.

Martin was the founding publisher of Interactive Age, the first publication to launch simultaneously in print and on the Web, and is a best-selling author of seven business books, including The Digital Estate, Net Future, SMART and (as co-author) Max-e-Marketing in the Net Future.

He is a former vice president of IBM and CEO of NFI Research, a global business research institute. Martin also teaches Marketing Research at the Whittemore School of Business & Economics at the University of New Hampshire, where he has led numerous research projects.

"We are excited to have Chuck on board to expand our research programs and help us introduce innovative ways to serve our markets," said Kenneth Fadner, chairman and publisher of MediaPost Communications, in making the announcement.

In his role as director, Martin will be responsible for assembling existing and developing new research to effectively serve all aspects of the online, media, marketing and advertising markets and to serve the traditional marketing and media markets.

"I look forward to helping gauge how the industry can more effectively move forward in various aspects, ranging from mobile and search to metrics and media," said Martin.

The Center for Media Research, founded in 2001, helps to acquire, analyze and present the necessary statistical and qualitative information for media professionals to make quick and accurate strategic decisions. The Center for Media Research provides a dependable source of research material through extensive archives and links to other research sites. The 50,000 subscribers who receive the Center's daily Research Brief newsletter make better planning and buying decisions based upon its timely alerts to -- and briefings on -- breaking media research.

MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. Since 1996, Mediapost.com has been the largest and most influential site on the Internet for media executives, providing news, blogs and directories to help its community of more than 100,000 members better plan and buy both traditional and online advertising.

For more information, contact Robert McEvily at rob@mediapost.com or call 212-204-2019.