
Donna Speciale has been
named president, investment and activation, agency operations at MediaVest USA. She will assume select agency operation duties, including executive oversight of MediaVest Los Angeles. She reports to
Bill Tucker, CEO, MediaVest USA, and will also serve on the agency's executive management team. Speciale joined MediaVest in 2003 to head its broadcast investment unit, eventually launching its video
investment and activation practice. "Both our agency and our clients will benefit from her broader, agency-wide impact," said Tucker.
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