Mary Kay, Lifetime Partner For 'Army Wives'

  • June 5, 2009
Cosmetics maker Mary Kay, Inc. has formed a promotional partnership with Lifetime Television around the drama "Army Wives." The program promoted the season launch on Sunday.

The partnership, which extends through the season, includes Lifetime's Get the Look of Army Wives vignettes, which feature independent celebrity make-up artist Ashunta Sheriff using Mary Kay products to show viewers how to get the look of the series' characters. The segments will be featured during commercial breaks of "Army Wives," as well as online at myLifetime.com and MaryKay.com.

As part of the partnership, Mary Kay will also sponsor one of Lifetime's "Army Wives Give Back" interstitial segments, which celebrate American military wives. Hosted by cast member Wendy Davis, the segments will air during commercial, as well as on Lifetime on Demand and on the two companies' websites. In addition, Lifetime and Mary Kay will run an interactive online sweepstakes at myLifetime.com and MaryKay.com.--Karl Greenberg

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1 comment about "Mary Kay, Lifetime Partner For 'Army Wives' ".
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  1. laura pichardo, September 14, 2009 at 6:48 p.m.

    can Mary Kay stay OUT OF COURT for even a FEW months? If they're not suing someone they're getting sued. Says a LOT about how big of a fraud Mary Kay is. Mediocre products at ridiculous prices and commie pink nightmares that chase you around until you JOIN the CULT. Go to pinktruth or pinklighthouse and you'll see how they're "enriching" I mean RUINING women's lives. Apparently, after you PAY for products from Mary with YOUR money, Mary Lay can dictate WHERE, WHEN and HOW you can sell products that YOU bought... remember, they GOT their money.
    I cannot WAIT for the day that i see an article saying that Mary kay has gone under! TRUE KARMA for ruining women's lives continuously!!!

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