Commentary

Forget Lonely Girl, Come Meet Widget Girl

That’s Jodi McDermott, director of data strategy at Clearspring Technologies, and chair of the OMMA Metrics & Measurement conference in New York today.

McDermott, who has been around the metrics block at such places as USA Today.

Asked by MediaPost publisher Ken Fadner how he might describe her, McDermott said, “Well, some people know me as widget girl.”

But you won’t find McDermott at the Apple App Store. You can, however, find her here, or every once in a while on MediaPost’s Metrics Insider.

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