• by Joe Mandese , June 9, 2009

Like everything else so far at OMMA Metrics today, the term “virality” is somewhat in the eye of the beholder. As hard as “Measuring Video and Virality” moderator and comScore video product developer Tania Yuki tried, it seemed like most of the participants on this panel were all over the place in defining the medium. But isn’t that kind of what viral video is all about?

That said, Brian Shin, CEO of Visible Measures, says he now has a system for measuring the viral “spread of content.”

He breaks it down into three thresholds.

The first threshold is a video that reaches 1 million views in the first two weeks. The second threshold is a video that approaches 4 million views. The third threshold is the big Kahuna videos that break the 100 million views club.

That’s a pretty exclusive club, Shin said, citing recent examples like the LeBron James/Kobe Bryant video, or even Susan Boyle, whom Shin said was the first one to reach that threshold “within a month.”

That’s “the evolution of dance guy” territory, Shin noted.