Moving on to the 'When Numbers Speak for Themselves" panel, focusing on how to turn metrics to drive strategy, it seems panelists are having a hard to time speaking on what the key metrics are they
use to track the effectivenes of campaigns online. Asked what the key metrics are to measure accountability by moderator Joshua Koren of ValueClick, yielded talk about matching metrics to objectives,
quality being more important than quality of data, looking at what engages consumers, but nothing approaching a direct answer. Are they guarding trade secrets? Or drowning in data?
