Gap To Remodel Old Navy; Partners With McCartney

  • June 10, 2009
Gap Inc. says it will give Old Navy a new look, in attempts to win back market share for the struggling brand. It will remodel some 50 stores in 2009, based on test results from two California locations. It also says it will expand Piperlime, its online shoe and handbag site.

And at its flagship Gap division, the company plans to launch a new children's and baby line with British designer Stella McCartney. The clothes, which will be sold in GapKids and BabyGap stores in the U.S., Canada, the U.K., France and Ireland, and Japan, is expected to launch later this year.

In addition to her own line of women's clothing, shoes, bags, fragrances, eyewear, accessories sold in her stores, McCartney also has a skincare line and a sportswear partnership with Adidas.--Sarah Mahoney

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