MTV and ESPN execs on the "Show Me The Money" video panel sound bullish on online video as MTV's Greg Clayman says the networks sells "lots of advertising" against Web video and that its "very much a
business for us." ESPN's Artie Bulgrin adds that video is very important part of ESPN.com, with 30% to 50% of audience consuming video, as well as the highlghting the growth of its ESPN360.com
service, where it features more long-form content. Its now in 25 million homes and soon to be in 40m.
