• by Joe Mandese , June 16, 2009

Okay, no surprise there, but Wieser, who is Interpublic’s chief global forecaster, is becoming more of a curmudgeon about emerging media than his predecessor, Bob Coen was. First of all, Wieser doesn’t necessarily think advertising dollars are going to follow “eyeballs” to online video.

For that to happen, he says, the online video advertising marketplace must first conform to the processes and “workflow” that Madison Avenue uses to plan and buy media.

Take the TV upfront advertising marketplace. Wieser doesn’t think online video will be much, if any factor in this year’s upfront.

“I think it is something that comes after the fact,” he said, taking much of the air out of the room at OMMA Video.

I wonder what he'll make of the PricewaterhouseCoopers report.