Asked by Tremor Media's Corey Kronengold about who's to blame why video ad dollars aren't bigger. Brian Wieser responsd by asking why it should be necessarily be bigger if spending is more effiecient
online that offline. "If it takes less capital to achieve a goal, why shouldnt it be less?" he wonders. ESPN's Bulgin posits the old/new media differentiation should go away because its all video in
the end. He suggests a summit meeting to resolve the issue.
