Commentary

The Pool Opens Lane 2

Tracey Scheppach, SVP, Video Innovation Director, Starcom USA, just announced the launch of “Lane 2” of the Pool -- Publicis’ VivaKi effort to develop a more consumer-friendly replacement for the standard pre-roll ad unit in partnership with top online video suppliers (AOL, Broadband Enterprises, CBS, Discovery, Hulu, Microsoft and Yahoo), along with a half dozen major marketers.
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About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

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