To help clarify differnt industry efforts, Scheppach explains that while the IAB is focused on highlight need for video standards, while Vivaki's "pool" initiative is focused on figuring exactly which
format works best in practice, powered by consumer research. In other words, which will be the ONE video ad unit for the industry to get behind. So the IAB is setting the table and Vivaki is supposed
to knock it out of the park? Stay tuned...
