Top 10 DMAs in which live adults who used mustard in the last six months:
1 Jackson, Miss.
2 Johnstown-Altoona, Pa.
3 Detroit
4 Little Rock/ Pine Buff, Ark.
5 Ft. Myers/
Naples, Fla.
6 Portland/ Auburn, Maine
7 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark.
8 Charleston/ Huntington, W.Va.
9 West Palm Beach/ Ft. Pierce, Fla.
10 Wilkes
Barre-Scranton, Pa.
Source: MRI's Market-by-Market study, www.mediamark.com