• Search Engine Journal, Tuesday, June 16, 2009 4:31 PM

The ability to manage increasing SEM complexity across multiple engines, address complex consumer behavior, and scale the business without scaling resource: These are some of the features Kenshoo offers, according to Brian Carter.

Carter details Kenshoo's tools and practices. He believes the tools work "exceptionally well" to help restructure existing account complexity into tighter ad group structures, and create bid rules and custom algorithms for more frequent and efficient optimization. Among the features he reviews include dynamic ad creation based on crawler findings and templates, as well as bid algorithms, conversion paths and attributions.

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