Curating online video is the subject of the days final panel--how media companies online filter the ocean of Web video clips and longer programs for the benefit of viewers and advertisers. With
National Geographic and the Sci Fi Channel/Digital on the panel, one that strikes me is that curating for branded media properties like these is a lot easier than trying to sift the entire UGC Web for
good stuff and organize it into manageable, easy-to-access groupings. The audience for Natl Geographic and Sci Fi is essentially already established, where general video-sharing sites like Dailyy
Motion are constantly trying to guess what their audience might like.
Natl Geo only bought "Battle At Kruger" after it had become a huge hit on YouTube. They let the video site do the hard
work of surfacing content that happened to be a perfect fit for with its kind of nature programming. For DailyMotion, niche categories seem to be the answer, especially for categories like sci-fi,
with hard core fan bases.
