• by Gavin O'Malley , Staff Writer, June 17, 2009

An interesting issue -- that Michael Trigg, VP of marketing at social network hi5 Networks just raised -- is why, if publishers really want readers to pay for content, do they make it so darn hard to do it.

Amazing, he said, are the “hurdles we put (consumers) through when then want to pay,” from tedious roadblocks, convoluted registration pages, and so forth.

On their mobile devices, he added, consumers don’t think twice about clicking a button to make a small micro-payment for a little piece of content from a ringtone to a publisher’s news story. “On Mobile,’ he said, ‘It’s much easier.”