• by Joe Mandese  @mp_joemandese, June 17, 2009

Asked by Break Media and OMMA Publish moderator Andrew Budkofsky how he goes after his client’s big Kahuna â€" their heavily funded TV advertising budgets â€" Havas Digital’s Ed Montes said that’s not the right question.

“I don’ think it’s a question of one saying, ‘I want your TV dollars.’ I think it’s a question of whether online is adequately represented in the media mix,” Montes said, adding, “I think that’s the conversation.”

“I would never say I want your TV dollars,” he continued. “In my portfolio, digital is outweighing print significantly, and there are some cases where it is outweighing TV.”