• by Gavin O'Malley , Staff Writer @mp_gavin, June 17, 2009

Answering a question with a question, Ed Montes, EVP Managing Director NA, Havas Digital, said: “Is digital relevant to your media mix?” adding, however, that, “In my world, digital is outweighing print in many cases.”

“It’s about taking a long term approach,” Kristine Munsen, VP, Group Media Director, Universal McCann. “It’s about finding the right mix … We do have limited funds.”