Commentary

Life Imitating Search

That was one of the epiphanies that Dan Ambrose, managing director of Ambro.com, Online Publishing Insider columnist and OMMA Publish moderator got his “Know Thy  Audience” panel off with.

Ambrose picked up on the fact that a Yahoo exec early today revealed that the portal utilized search queries coming in around the Summer Olympics to determine what it played on its home page.

“That’s something we might all want to think about, since we all have search queries,” Ambrose said to the online publishing attendees.

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