• by Gavin O'Malley , Staff Writer @mp_gavin, June 17, 2009

“Keep you cost structure to an absolute minimum,” said Ari Brandt, CEO of ad technology company Linkstorm.

You can do a lot with a little, assured Mike Foley, Product Manager, The New York Times. “There are a lot of simple solutions.”

Don’t try to be something you’re not -- particularly if that thing is a technology company -- insisted John Vincent, CEO, EyeWonder. “Don’t focus on what your core (ability) is not.”

“Never start with technology,” and figure out what’s your ultimate goal, said Harrison Magun, Director of Advertising Tools and Technology, Microsoft.