• Search Engine Journal , Friday, June 19, 2009 4:15 PM

Keywords in Twitter tweets teach people the importance of optimizing the 140-character real-time bites of information. Reminding us that relationships are built on tweets through keyword searches, Joshua Odmark runs down a few tips and tricks to getting your tweets noticed. He believes there are two types of keywords in tweets: the word "seo"; and the hash tag, "#seo."

When deciding on the keywords to use, Odmark points to a few things to remember, such as Twitter has problems with punctuation, uses absolute matches, word recognition, and shortened URLs. Timing is everything, especially in the world of real-time search. And this might be why popular tweeters send between five and 10 tweets sequentially at peak hours, he writes.

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