• Bing Community, Monday, June 22, 2009 12 PM

When Microsoft set out to transform Live into Bing, one goal was to improve the organization of query results. Martin Stoddart explains that the focus led Microsoft developers to create Explore Pane, which contain three sets of tools -- Quick Tabs, Related Searches and Search History -- to help people navigate through the searches on the engine more easily.

When optimizing Web sites for Bing, SEO professionals should take into consideration the keywords that appear in the Explore Pane on the left side of the page. They can provide insight on the type of long-tail words to include in the keyword list. Stoddart writes that the broader terms known as "head" queries found in the left column often require refinement and may not show up every time, but when they do can help to narrow the volume of content and target the topic.

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