• by Joe Mandese , June 23, 2009

That was the advice of Andy Mitchell, VP, Digital and Development Marketing, CNN Worldwide, gave to attendees at OMMA Social in New York this morning.

“The thing about the online ecosphere is that people don’t say great things,” he said, noting that online buzz tends to favor “snarkiness.”

His recommendation: There isn’t much you can do about it, except to hang your brand out there and let it rip.

“Putting yourself out there is all you can really hope for in the social media space,” he said.