• by Mark Walsh  @markfwal, June 23, 2009

When it comes to choosing a social media monitoring tool, Pepper Evans Roukas, Director, Content and Community development, at American Express, discussed the company's current RFP process stemming from the realization this year that the financial giant "needed to start engaging with social media in a much more broad-based way." The first round of the RFP for a social listening tool led to AmEx getting buried with 75-page presentations from vendors.

In narrowed down the field to a group of candidates providing product demos and allowing different stakeholders within AmEx to test monitoring tools. Roukas said she also gave them strategic consulting assignments as a test since AmEx is looking for social media consulting services as well as software tracking tools. A decision should be made in the next couple of weeks...a good gig for whichever vendor lands the job.