• by Joe Mandese  @mp_joemandese, June 23, 2009

I’m not sure, but MRM’s Vipin Mayar flashed a cross-armed image of her during his presentation this morning to illustrate a point about the declining trust consumers seem to have about advertising.

According to some Gallup data, only 17% of consumers said they trusted advertisers in 2007. By 2008, that percentage had slipped to 10%.

Ah, now I get it. Mayar is saying that consumers think advertisers are “creepy and they’re kooky.”

They're creepy and they're kooky, Mysterious and spooky, They're all together ooky, The Addams Family.

Their house is a museum Where people come to see 'em They really are a scream The Addams Family.

(Neat) (Sweet) (Petite)

So get a witches shawl on A broomstick you can crawl on We're gonna pay a call on The Addams Family.