Mobile developer Verve
Wireless Thursday announced agreements with newspaper publishers including Media News Group, A.H. Belo Corp., Hearst Corp. and Cox Newspapers to create mobile sites for newspapers including
The
Denver Post, The Dallas Morning News and
Palm Beach Post.
Through the partnerships, Verve will also create versions of newspapers' mobile sites geared to the iPhone's,
and provide mobile video delivery across other popular smartphones including the BlackBerry. To date, the Encinitas, Calif.-based company has developed mobile sites for 450 local media properties that
also include radio and TV stations nationwide. The new deals could more than double that total.
The mobile expansion reflects the high hopes the battered newspaper industry has for adding new
revenue streams by delivering content via handheld devices. In particular, newspapers are expecting mobile to be a more suitable platform for charging for content than the Web, where access to news
sites is generally free. But any revenue gains from mobile are unlikely to significantly offset the steep ad declines newspapers have suffered in print and online.
In addition to building mobile
sites, Verve also operates a local mobile ad network covering the top 200 U.S. metropolitan areas that newspapers and other media partners can tap into. Overall, the company says it reaches more than
three million mobile users through the local sites it powers and serves more than 47.5 million page views monthly.