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Bristol-Myers Squibb Picks MediaVest

  • Adweek, Tuesday, June 30, 2009 11:07 PM

Bristol-Myers Squibb has awarded its estimated $420 million media assignment to MediaVest after a review. Through the first four months of this year, the client spent $172 million, per Nielsen.

The incumbent is Mindshare, which participated in the review that began in April. Other contenders included MPG. Mindshare won the business in 2001 after a review. Previously, the company had handled its media planning and buying internally. The company's top selling brands are Plavix and Abilify.

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