Bristol-Myers Squibb has awarded its estimated $420 million media assignment to MediaVest after a review. Through the first four months of this year, the client spent $172 million, per Nielsen.
The incumbent is Mindshare, which participated in the review that began in April. Other contenders included MPG. Mindshare won the business in 2001 after a review. Previously, the company had handled its media planning and buying internally. The company's top selling brands are Plavix and Abilify.