• Adweek, Wednesday, July 1, 2009 10:11 PM

Current Media has put its search for an ad agency on hold amid a change in marketing leadership. The Current review made news earlier this year when the client used Twitter to generate interest from prospective shops.

Now, the Current executive involved in the Twitter solicitation, Jordan Kretchmer, has exited and been replaced by Michael Streefland, who has the new title of svp of marketing. Streefland says the review was paused because company executives need time to chart the brand's strategic course.

Previously, Streefland worked as a consultant to media companies and was a marketing and sales exec at SK Telecom's Cyworld USA. Current Media owns Current TV cable and satellite network and Current.com. The company was launched by Al Gore and Joel Hyatt in 2004.

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