Top 10 DMAs in which live adults who bought a DVD player in the last year:
1 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark.
2 Waco/ Temple/ Bryan, Ala.
3 Seattle/ Tacoma
4
Harlingen/ Weslaco/ Brownsville/ McAllen, Texas
5 Cedar Rapids/ Waterloo/ Iowa City/ Dubuque, Iowa
6 Kansas City, Mo./ Kan.
7 Huntsville/ Decatur (Florence), Ala.
8 Detroit
9
South Bend/ Elkhart, Ind.
10 Indianapolis, Ind.
Source: MRI's Market-by-Market study, www.mediamark.com