Top 10 DMAs in which live adults who used flavored instant coffee in the last six months:
1 Jackson, Miss.
2 El Paso, Texas/ Las Cruces, N.M.
3 Waco/ Temple/ Bryan, Ala.
4 New
York
5 Harlingen/ Weslaco/ Brownsville/ McAllen, Texas
6 Shreveport, La.
7 Chicago
8 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, Ark.
9 Los Angeles
10 Fresno/ Visalia,
Calif.
Source: MRI's Market-by-Market study, www.mediamark.com