Time Inc.'s 'All You' Relaunches Aiming For Coupon-Clippers

  • July 13, 2009
Catering to a more budget-conscious female consumer, Time Inc.’s All You magazine relaunched on Monday with exclusive coupon offers, a Web video series and “Style for Less” tips.

Heinz’s Smart Ones is the site’s launch sponsor, while a host of advertisers, including Carvel Ice Cream, Arm & Hammer and Snapple have all signed on to offer exclusive coupons on the site.

Since its debut in 2004, All You magazine has been distributed through Wal-Mart stores and directly to subscribers.

Other participating advertisers include Enzymatic Therapy, Excedrin, Ghirardelli Chocolate Company, Mahatma Rice, Minute Rice, Success Rice, Wow Floor and Laminate Cleaner, and Zero Frizz. --Gavin O'Malley
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