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UM Wins $100 Mil Charles Schwab Account

  • Adweek, Tuesday, July 14, 2009 12:39 AM
Discount brokerage Charles Schwab has awarded its estimated $100 million media buying and planning account to Universal McCann after a review. Other contenders included Aegis Group's Carat and the incumbent, Omnicom's PHD.

The win is UM's third big score in recent weeks, following its additions of Dyson in May and BMW in June. PHD won planning and buying duties on the account after a consolidation review in 2005.

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