• by July 15, 2009

Top 10 DMAs in which live adults who used hot breakfast cereals in the last six months:

1 Detroit

2 West Palm Beach/ Ft. Pierce, Fla.

3 Ft. Myers/ Naples, Fla.

4 Philadelphia

5 Spokane, Wash.

6 Richmond/ Petersburg, Va.

7 Cedar Rapids/ Waterloo/ Iowa City/ Dubuque, Iowa

8 Charleston, S.C.

9 Tampa/ St. Petersburg (Sarasota), Fla.

10 Greensboro/ High Point/ Winston Salem, N.C.

Source: MRI's Market-by-Market study, www.mediamark.com